The rational force succeeds on the emotional force.
i.e. Emotions are primal / causal effects.
—(The emotions motivate the Claim but are NOT a basis for the argument.)
The premise reflects the Claimant’s mindset. That distinguishes a first and a second place — a preceding and a succeeding event.
— (That is also the essential function of the Model.)
Re. the Advertiser / Consumer transaction:
The Advertiser appropriates the first place. The Consumer defaults to the second place.
The Advertiser, advancing in the first place, starts the transaction.
On that basis, the Claimant asserts the Attention as taken not given. As his representation, we are charged with compelling the Advertiser to return the Attention.
Continue to Prologue