Argument
Premise
The rational force succeeds on the emotional force.
i.e. Emotions are primal / causal effects.
—(The emotions motivate the Claim but are NOT a basis for the argument.)
The premise reflects the Claimant’s mindset. That distinguishes a first and a second place — a preceding and a succeeding event.
— (That is also the essential function of the Model.)
Logic
Re. the Advertiser / Consumer transaction:
The Advertiser appropriates the first place. The Consumer defaults to the second place.
Contention
The Advertiser, advancing in the first place, starts the transaction.
— Clearly.
On that basis, the Claimant asserts the Attention as taken not given. As his representation, we are charged with compelling the Advertiser to return the Attention.
Continue to Prologue