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PREMISE 1 What is said succeeds on how it is said.Attention is achieved primarily with style. The subject matters less. (In this mind-set.)Template-like, the Model returns consistent style, irrespective of…

A result of Covid 19, the Model is new, and is marketed as new. Unprecedented, it has no ‘porti,’ so its measure of worth is then its present effect —…

Rates are negotiated. The above giving indication  Submissions are proofread by default Project fees are considered Re. Pay by word We sooner omit /remove words, but will consider it.  Thank…

"The Reactive Consumer" lends from the PAC model... in light of which, the typically advertised brand is, arguably, prescriptive and condescending.In our view: insensible to the didactic example it sets. This…

The Claim, as served to Mr / Ms /Mx Brand This Claim is reactive on an Advert, that appropriated and consumed a modicum of our Attention. Our Attention was then…

Mr / Ms / MX Brand ... is either the Advert's principal / source ... or, any cause, conveyer, or beneficiary of the Advert; excluding consumers.— Typically, Mr / Ms / Mx…

The Claim Proper The Claim is specific Adverts that interrupt and divert the preferred flow of Attention, and that address the Consumer directly, as inferred by use of the ‘you’…

Intermission We now invite pause, before the main event. Choosing to stay engaged, our clarifying effect bridges to the Claim Proper ...  https://youtu.be/cmsCv_J2CF4 Continue to the Claim Proper

Scene One… where the Adverts, depicted as a swarm of rampant trolls, are occupying every conceivable space and attracting to themselves by lifting their filthy kilts and waving their vulgar…