Of the currencies in this space, the following are seen as paramount:
Essentially, info is reduced to retain Attention, hence facilitating time gains, Time being a third prime currency in this mind-set.
— The Zero Sum Game refers.
Reducing info implies discernment — separating wheat from chaff.
The referring links describe that process. (The links do not constitute a style guide, but describe prevalent inclinations.)
Our only immutable rule:
OMIT NEEDLESS WORDS.