The Law of the Jungle

We herald a resource’s return to the content space. That appears competitive as ever.

Where the fit survive, the fat is cut.

Currency

We perceive 2 currencies in the copy space:

  1. Attention
  2. Information

Essentially, info is reduced to retain Attention.

The Zero Sum Game refers.

Mind-set

Reducing info implies discernment — separating wheat from chaff. 

The referring links do not constitute a style-guide. The Edit, by default, returns a non-prescriptive result. 

Our only immutable rule:

OMIT NEEDLESS WORDS.